Brand Outlaw is your hub for no-nonsense marketing and branding advice.

AI Writing Assistants: The Basics

One of the biggest tech stories unfolding right now is the rise of AI. Lots of people are excited over the way artificial intelligence can quickly generate all types of content, saving users loads of time.  Plenty of people are, rightly, worried about legal and...

What’s the YouTube Algorithm All About?

Remember those kids you grew up with who always goofed off and cracked jokes in class (that is, when they weren’t sleeping at their desks)? Whenever they got a bad grade, they’d say, “It’s just because the teacher hates me.”  Sure. Whatever makes you feel better....

Why Your Brand Needs a Blue Ocean Strategy

Creating a brand that stands out isn’t easy. No matter how good your product is, if you’re blending in with the rest of the market, it’s going to be tough to gain traction.   One of the best approaches to building a distinct brand is to use a blue ocean strategy. This...

Musk Damages Brand with Twitter Purchase

  It's been a while since we've talked about Elon Musk. And boy, do we have things to say. In this episode, we cover Musk's running of Twitter since he purchased it and how it's tarnished his personal brand as a creative visionary. We point out how Tesla's stock...

Building a Leadership Brand

If one of your goals for ‘23 is developing your leadership acumen, this Brand Outlaw podcast episode is for you. Karan Ferrell-Rhodes led the global high potential program at Microsoft and is now an Executive Coach and CEO of Shockingly Different Leadership. She’s...

How Split Testing Can Beef Up Your Marketing Strategy

Think the content you've been writing for your latest marketing campaigns is guaranteed to convert? Well, before you pat yourself on the back, you might want to do some split testing. No matter how good you think your content is, you'll want to be absolutely sure it...

How The Bunn Launched a Niche Music Career 

  Starting a music career at age 50 is hard enough. How about doing it in a niche metal genre? It sounds crazy, but it just might work for The Bunn. Scott “The Bunn” Sokoloski is the 50 year old, baritone, sludge metal guy on the internet. A self propelled, high...

Email Marketing Benchmarks to Watch in 2023

Email marketing has been around since the early days of the internet, and it is still one of the most effective ways to reach out to potential customers. Every year, marketers look for new ways to optimize their email campaigns and achieve better results. What will be...

Brand Outlaw ’22 Review

  ICYMI: Brand Outlaw 2022 Highlights As we close out 2022, we want to highlight a few Brand Outlaw podcast episodes from the past year. We've been fortunate to have so many fun and thought provoking conversations with a wide array of guests. If you missed any,...

Using Psychology in Marketing

  Psychology and Consumer Behavior We think we're totally thoughtful and rational when it comes to making buying decisions. But really, stuff is happening in our brains to drive those decisions without us even realizing it. In this podcast episode, we take an...

Branding

MARKETING

Get branding tips and more delivered to your inbox.

Book Reviews

Design

Get branding tips and more delivered to your inbox.