Brand Outlaw is your hub for no-nonsense marketing and branding advice.

Having a heritage brand is a good thing. Being seen as outdated ... not so much. Old Spice was on the wrong side of that line in 2010 when the company embarked on a massive rebranding campaign. That investment in brand image proved to be a smart move. "The Man Your...

When you’re leading a team, people turn to you for answers. But where does that get you? Constantly providing all the answers makes it easy to get caught up in the day-to-day grind, putting out fires for people who are totally reliant on your expertise. How can you...

Your brand may not be resonating with consumers the way it used to. Maybe they're turning to newer competitors and starting to forget you even exist.The situation is not good. But it's also not hopeless. One step you may want to consider is a brand refresh. This...

My Experience After Using Jasper for a Few MonthsJasper is an AI-powered copywriting assistant that helps you create content quickly and efficiently. I've been using it for a few months, and I'm impressed with the results. We've discussed AI-generated content in...

What a shocker: Another age-based workplace stereotype turns out to be overblown. A common belief many people hold today is that Millenial and Gen Z workers are less loyal to employers than older generations are. They’re lazy, entitled, and constantly job-hopping....

How well do you understand your target audience? Do you have only surface-level demographic information? Sure, that's helpful, but it doesn't go far enough. If you work to understand what your current and potential customers are like on a deeper level, you'll gain...

Later in 2023 will mark five years since Dunkin' Donuts revealed a new name, logo, and marketing campaign aimed at modernizing the brand. The changes received mixed reactions. After all, this is an iconic brand that's been around since the 1950s. Five years on,...

One of the biggest tech stories unfolding right now is the rise of AI. Lots of people are excited over the way artificial intelligence can quickly generate all types of content, saving users loads of time.  Plenty of people are, rightly, worried about legal and...

Remember those kids you grew up with who always goofed off and cracked jokes in class (that is, when they weren’t sleeping at their desks)? Whenever they got a bad grade, they’d say, “It’s just because the teacher hates me.”  Sure. Whatever makes you feel better....

Creating a brand that stands out isn’t easy. No matter how good your product is, if you’re blending in with the rest of the market, it’s going to be tough to gain traction.   One of the best approaches to building a distinct brand is to use a blue ocean strategy. This...