Don’t Stop Marketing During a Recession

Don’t Stop Marketing During a Recession

During economic downturns, whether a bear market or even a recession, you understandably have to cut costs to keep your business running. But you need to be careful not to make short term sacrifices that ultimately harm your business over the long term. Marketing can...
What Great Brands Do

What Great Brands Do

By Denise Lee Yohn If you’re reading this, chances are you own a business. And you’re probably doing a good job at it too. But you know your brand could be more than good. You just don’t know what it takes to build a truly great brand. A killer product? Brilliant...
Video Ads: A Few Hows And Whys

Video Ads: A Few Hows And Whys

According to Social Media Week, 78% of people watch online videos every week, and 55% view online videos every day. The pandemic increased screen time overall, which allowed advertisers and marketing companies to address where digital video advertising would best...
Is Your Content Accessible?

Is Your Content Accessible?

We live in a world full of action, motion, bright colors, joyful noises, and beautiful scenarios that happen constantly. We’re all worried about missing out on events, activities, and videos on the Internet. But what about those who DO miss out on the noise and the...
Steal Like an Artist by Austin Kleon

Steal Like an Artist by Austin Kleon

Superkick Book Club Review If fear of being unoriginal has you struggling in your creative endeavors, Austin Kleon’s Steal Like an Artist: 10 Things Nobody Told You about Being Creative is the perfect piece of encouragement. A fun and concise read, Steal Like an...