by Matt Reno | Apr 24, 2023 | Featured, Marketing
The Dos and Don’ts of Using Humor in Your Marketing Building a strong emotional connection to your target audience is crucial for standing out from the competition. One effective approach is to use humor in marketing campaigns. It’s a great way to increase... 
by Matt Reno | Apr 21, 2023 | Podcast
Video games are big business … but not just for the game companies themselves. Gaming presents opportunities for all types of brands to connect with new audiences. If you’re wondering how your business might benefit from a presence in the video game world,... 
by Matt Reno | Apr 17, 2023 | Book Reviews
Starting a YouTube channel is an exciting experience … until your stats show that the only views on the videos you put so much time into are from your mom. Playing the YouTube game is not for the impatient. It takes a lot of time and effort to build a subscriber base... 
by Matt Reno | Apr 10, 2023 | Book Reviews, Branding, Featured
Whether you’re just starting in the world of branding or looking for new approaches to the subject, online articles and LinkedIn carousels will get you only so far. You need deeper knowledge, not just quick-hit chunks of wisdom. Time to crack open some books.... 
by Matt Reno | Apr 2, 2023 | Branding, Design, Featured
Another New(ish) Look for the Iconic Soda Brand PepsiCo has unveiled a new logo and visual identity for its flagship brand, the first major change to the Pepsi logo since 2008. As Pepsi celebrates its 125th anniversary, the brand is clearly aiming to honor its...
