As a business owner, you’re always looking for ways to improve efficiency and streamline operations. Marketing automation is one way to do that. In our intro to marketing automation article, we covered how you can save time and energy by automating tasks that are traditionally done manually.

Now that you know why you should automate, let’s get into how. Here are seven tips for using marketing automation to boost your business.

Define your goals

The first step in creating a successful marketing automation strategy is to define your goals. What do you hope to achieve with marketing automation? Do you want to increase leads, sales, or brand awareness? Once you clearly understand your goals, you can begin to create a plan to achieve them.

Segment your audience

One of the key benefits of marketing automation is that it allows you to segment your audience and target them with specific messages. For example, if you are selling a suitable product for men and women, you can use marketing automation to send different messages to each group. This ensures that your news is relevant to the recipient and more likely to result in a sale.

Create targeted content

Once you’ve segmented your audience, you can create targeted content relevant to their needs and interests. This could include blog posts, e-books, infographics, or video content. The important thing is that the content is engaging and informative, which will help increase leads and sales.

Automate your social media posts

Social media is a great way to promote content and connect with potential customers. Software like Later or Hootsuite can help you by automatically posting updates across your social media accounts. This saves you time and ensures your social media accounts are regularly updated with fresh content.

Set up lead capture forms

Lead capture forms are essential, as they allow you to collect contact information from potential customers. This data can then be used to create targeted marketing campaigns or sales funnels. Several lead capture form plugins are available for WordPress, so be sure to choose one that meets your needs.

Use email marketing campaigns

Email marketing is one of the most effective ways to reach potential customers and convert them into leads or sales. Automation software makes it easy to create and send email campaigns by automating the process for you. You can also use email marketing campaigns to nurture leads by sending follow-up emails based on their interactions with your website or other content.

Analyze your results

Marketing automation software provides valuable insights into the performance of your marketing campaigns. By analyzing your results, you can identify which campaigns are performing well and which need improvement. Additionally, analyzing your results allows you to fine-tune your targeting criteria to make future campaigns even more successful.


Implementing an automation strategy can be a game-changer for your business, freeing up time and energy to focus on other tasks.

If you need help figuring out where to start, we can help you find the best way to use marketing automation to boost your business. Contact us today to get started.