Using AI? Don’t Lose Your (Brand) Voice

Using AI? Don’t Lose Your (Brand) Voice

Keep Your Brand Voice Intact Artificial intelligence (AI) is great for streamlining your marketing and content creation processes. Just make sure you’re not losing your brand voice. As great as AI is for increasing efficiency, you can’t get lazy. If you...
What Is a Challenger Brand?

What Is a Challenger Brand?

Shaking up the status quo and challenging your competitors sounds intimidating. But does blending in really sound like a better alternative? It’s time to take on a challenger brand mindset. Challenger brands use creative ideas and strategies to take on the...
Chill Out Over Your Online Reviews

Chill Out Over Your Online Reviews

Embrace the Hate Why Bad Reviews Are Good for Business A client once showed us a cold email, wondering if they should sign their company up for the service. The email claimed they could remove negative reviews from Google for just $300 a month. What a steal, right?...