AI Writing Assistants: The Basics

AI Writing Assistants: The Basics

One of the biggest tech stories unfolding right now is the rise of AI. Lots of people are excited over the way artificial intelligence can quickly generate all types of content, saving users loads of time.  Plenty of people are, rightly, worried about legal and...
What’s the YouTube Algorithm All About?

What’s the YouTube Algorithm All About?

Remember those kids you grew up with who always goofed off and cracked jokes in class (that is, when they weren’t sleeping at their desks)? Whenever they got a bad grade, they’d say, “It’s just because the teacher hates me.”  Sure. Whatever makes you feel better....
Why Your Brand Needs a Blue Ocean Strategy

Why Your Brand Needs a Blue Ocean Strategy

Creating a brand that stands out isn’t easy. No matter how good your product is, if you’re blending in with the rest of the market, it’s going to be tough to gain traction.   One of the best approaches to building a distinct brand is to use a blue ocean strategy. This...
What Files Do I Send to My Designer?

What Files Do I Send to My Designer?

When you’re working with a graphic designer or agency, you’re probably going to have to share some digital files like logos. But which files are the right ones? Do you send them an AI? PDF? PNG? All this digital alphabet soup is confusing when you don’t speak design...