Time to Freshen Up?

Time to Freshen Up?

Your brand may not be resonating with consumers the way it used to. Maybe they’re turning to newer competitors and starting to forget you even exist. The situation is not good. But it’s also not hopeless. One step you may want to consider is a brand...
AI Writing Assistants: The Basics

AI Writing Assistants: The Basics

One of the biggest tech stories unfolding right now is the rise of AI. Lots of people are excited over the way artificial intelligence can quickly generate all types of content, saving users loads of time.  Plenty of people are, rightly, worried about legal and...
What’s the YouTube Algorithm All About?

What’s the YouTube Algorithm All About?

Remember those kids you grew up with who always goofed off and cracked jokes in class (that is, when they weren’t sleeping at their desks)? Whenever they got a bad grade, they’d say, “It’s just because the teacher hates me.”  Sure. Whatever makes you feel better....
Why Your Brand Needs a Blue Ocean Strategy

Why Your Brand Needs a Blue Ocean Strategy

Creating a brand that stands out isn’t easy. No matter how good your product is, if you’re blending in with the rest of the market, it’s going to be tough to gain traction.   One of the best approaches to building a distinct brand is to use a blue ocean strategy. This...