If you’re not advertising on Bing, you’re missing out on a vast audience.
When most people think of search, they think of Google. How many times have you told someone to “Google it”? Have you ever thought to yourself, “Who the heck uses Bing? Why should I advertise there? Everyone uses Google.”
But here’s the thing. If you’re not marketing on Bing, you’re missing out on connecting with a massive portion of your audience. If you’re not there, where are they going? To your competitors that are advertising there.
Let’s look at some numbers. Did you realize over 1.5 billion devices automatically open to Bing? In fact, half of the U.S. population does all of their searching on Bing. And that number is only growing.
Because Microsoft owns Bing, it’s connected with all of its products: Office, Outlook, Word, Excel, Teams, and Skype, to name a few.
Don’t forget about Xbox and the over 65 million active gamers on its console. This is a Microsoft product too. When players decide to pause to search for the newest games or apps—they’ll find themselves searching on Bing.
Even if some people aren’t using the default browser, they’re using a search engine that Microsoft’s Bing at least partially powers. Microsoft partners with dozens of smaller search engines to power their results and ads, including:
What about voice search? Heard of Alexa? Or Cortana? That’s right. Bing powers both. Cortana is responsible for 25% of all inquiries through the Windows 10 taskbar. Amazon’s Alexa puts Bing into 100 million households! That number will grow as Alexa becomes Facebook Portal’s voice assistant of choice, too.
Bing also reaches up to 44% of some popular industries. Bing might earn 36% of the U.S. search market share on desktops across all sectors. However, there are some industries where Bing is an even more significant player.
- Technology – 35%
- Business & Finance – 44%
- Retail – 37%
- Automotive – 40%
- Telecom – 40%
- Health – 47%
- Travel – 37%
- Real Estate – 39%
As you can see, Bing’s a much bigger player in the search industry than most people realize. If you’re not running ads on Microsoft Bing’s advertising platform, you’re missing out on creating another revenue stream for your business, one that’s cheaper than Google, by the way.
If you want to ensure your pay-per-click ads are showing to people where they are, reach out to us today! Superkick Branding