What Great Brands Do

What Great Brands Do

By Denise Lee Yohn If you’re reading this, chances are you own a business. And you’re probably doing a good job at it too. But you know your brand could be more than good. You just don’t know what it takes to build a truly great brand. A killer product? Brilliant...
Gender Inclusivity in Toy Brands

Gender Inclusivity in Toy Brands

In February of 2021, Hasbro decided to make one of its most iconic and beloved toy lines, Mr. Potato Head, more inclusive and gender-neutral by dropping ‘Mr.” from the brand name. This announcement came at a time when other companies, like Mattel, were looking to...