Is Liquid Death Really Worth $700 Million?

Is Liquid Death Really Worth $700 Million?

If you’ve ever thought your product is too boring for exciting branding, here’s a real world example that will change your mind. In the fall of 2022, Liquid Death, a company that sells canned water was valued at $700 million.  Yup. Water in a can. How does...
The Value of a Brand Mascot

The Value of a Brand Mascot

A mascot is a great way to inject some extra personality into your brand and help it get noticed. That’s why we tapped the very talented Manny Cartoon to design the Brand Outlaw mascot: Clash the Cactus. In this podcast episode, we talk with Manny about the...
Stop discounting. Use this method instead.

Stop discounting. Use this method instead.

How many times have you made a deal but barely made any money? Not making money on sales can close a business overnight. Stop discounting. Make more money by using this method instead: Value-based messaging. How often have you heard your sales team say, “We need to...
What Great Brands Do

What Great Brands Do

By Denise Lee Yohn If you’re reading this, chances are you own a business. And you’re probably doing a good job at it too. But you know your brand could be more than good. You just don’t know what it takes to build a truly great brand. A killer product? Brilliant...
Gender Inclusivity in Toy Brands

Gender Inclusivity in Toy Brands

In February of 2021, Hasbro decided to make one of its most iconic and beloved toy lines, Mr. Potato Head, more inclusive and gender-neutral by dropping ‘Mr.” from the brand name. This announcement came at a time when other companies, like Mattel, were looking to...