by Matt Reno | Jul 28, 2023 | Branding, Featured
Ever since World Wrestling Entertainment purchased its main rival World Championship wrestling in 2001, no pro wrestling promotion has proven much of a threat to WWE’s popularity. Until now. With a solid roster, a growing fanbase, and multiple weekly television shows,... 
by Matt Reno | May 30, 2023 | Branding
Keep Your Brand Voice Intact Artificial intelligence (AI) is great for streamlining your marketing and content creation processes. Just make sure you’re not losing your brand voice. As great as AI is for increasing efficiency, you can’t get lazy. If you... 
by Matt Reno | May 22, 2023 | Branding, Featured
Shaking up the status quo and challenging your competitors sounds intimidating. But does blending in really sound like a better alternative? It’s time to take on a challenger brand mindset. Challenger brands use creative ideas and strategies to take on the... 
by Matt Reno | May 7, 2023 | Branding, Podcast
Video games are big business … but not just for the game companies themselves. Gaming presents opportunities for all types of brands to connect with new audiences. If you’re wondering how your business might benefit from a presence in the video game world,... 
by Matt Reno | Apr 10, 2023 | Book Reviews, Branding, Featured
Whether you’re just starting in the world of branding or looking for new approaches to the subject, online articles and LinkedIn carousels will get you only so far. You need deeper knowledge, not just quick-hit chunks of wisdom. Time to crack open some books.... 
by Matt Reno | Apr 2, 2023 | Branding, Design, Featured
Another New(ish) Look for the Iconic Soda Brand PepsiCo has unveiled a new logo and visual identity for its flagship brand, the first major change to the Pepsi logo since 2008. As Pepsi celebrates its 125th anniversary, the brand is clearly aiming to honor its...
