Time to Freshen Up?

Time to Freshen Up?

Your brand may not be resonating with consumers the way it used to. Maybe they’re turning to newer competitors and starting to forget you even exist. The situation is not good. But it’s also not hopeless. One step you may want to consider is a brand...
The Wicked Good Dunkin’ Rebrand

The Wicked Good Dunkin’ Rebrand

Later in 2023 will mark five years since Dunkin’ Donuts revealed a new name, logo, and marketing campaign aimed at modernizing the brand. The changes received mixed reactions. After all, this is an iconic brand that’s been around since the 1950s. Five...
Why Your Brand Needs a Blue Ocean Strategy

Why Your Brand Needs a Blue Ocean Strategy

Creating a brand that stands out isn’t easy. No matter how good your product is, if you’re blending in with the rest of the market, it’s going to be tough to gain traction.   One of the best approaches to building a distinct brand is to use a blue ocean strategy. This...