Atomicchild: Outdoor Design & Wholesale

Atomicchild: Outdoor Design & Wholesale

  Jimmy Bryant  is the owner of Atomicchild Design, selling products with a unique look that shows off his and his customers’ love of the outdoors. His designs can be found in retail locations across the United States, including all REI stores.  But it...
Is Hiring a Celebrity Spokesperson Worth It?

Is Hiring a Celebrity Spokesperson Worth It?

Hiring a well known celebrity to endorse or even be the face of your brand is a strategy that’s worked well for tons of brands over the years. But, as we’ve seen with people like Jared Fogle or, more recently, Brett Favre and Kanye West, having a celebrity...
Is Liquid Death Really Worth $700 Million?

Is Liquid Death Really Worth $700 Million?

If you’ve ever thought your product is too boring for exciting branding, here’s a real world example that will change your mind. In the fall of 2022, Liquid Death, a company that sells canned water was valued at $700 million.  Yup. Water in a can. How does...
The Value of a Brand Mascot

The Value of a Brand Mascot

A mascot is a great way to inject some extra personality into your brand and help it get noticed. That’s why we tapped the very talented Manny Cartoon to design the Brand Outlaw mascot: Clash the Cactus. In this podcast episode, we talk with Manny about the...
Stop discounting. Use this method instead.

Stop discounting. Use this method instead.

How many times have you made a deal but barely made any money? Not making money on sales can close a business overnight. Stop discounting. Make more money by using this method instead: Value-based messaging. How often have you heard your sales team say, “We need to...