by Matt Reno | Mar 27, 2023 | Branding, Featured
Having a heritage brand is a good thing. Being seen as outdated … not so much. Old Spice was on the wrong side of that line in 2010 when the company embarked on a massive rebranding campaign. That investment in brand image proved to be a smart move. “The... 
by Matt Reno | Mar 7, 2023 | Branding, Featured
Your brand may not be resonating with consumers the way it used to. Maybe they’re turning to newer competitors and starting to forget you even exist. The situation is not good. But it’s also not hopeless. One step you may want to consider is a brand... 
by Matt Reno | Feb 14, 2023 | Branding, Featured, Marketing
How well do you understand your target audience? Do you have only surface-level demographic information? Sure, that’s helpful, but it doesn’t go far enough. If you work to understand what your current and potential customers are like on a deeper level,... 
by Matt Reno | Feb 6, 2023 | Branding, Featured
Later in 2023 will mark five years since Dunkin’ Donuts revealed a new name, logo, and marketing campaign aimed at modernizing the brand. The changes received mixed reactions. After all, this is an iconic brand that’s been around since the 1950s. Five... 
by Matt Reno | Jan 23, 2023 | Branding, Featured
Creating a brand that stands out isn’t easy. No matter how good your product is, if you’re blending in with the rest of the market, it’s going to be tough to gain traction. One of the best approaches to building a distinct brand is to use a blue ocean strategy. This... 
by Matt Reno | Jan 20, 2023 | Branding, Featured, Podcast
It’s been a while since we’ve talked about Elon Musk. And boy, do we have things to say. In this episode, we cover Musk’s running of Twitter since he purchased it and how it’s tarnished his personal brand as a creative visionary. We...
