Is Liquid Death Really Worth $700 Million?

Is Liquid Death Really Worth $700 Million?

If you’ve ever thought your product is too boring for exciting branding, here’s a real world example that will change your mind. In the fall of 2022, Liquid Death, a company that sells canned water was valued at $700 million.  Yup. Water in a can. How does...
The Value of a Brand Mascot

The Value of a Brand Mascot

A mascot is a great way to inject some extra personality into your brand and help it get noticed. That’s why we tapped the very talented Manny Cartoon to design the Brand Outlaw mascot: Clash the Cactus. In this podcast episode, we talk with Manny about the...
What Files Do I Send to My Designer?

What Files Do I Send to My Designer?

When you’re working with a graphic designer or agency, you’re probably going to have to share some digital files like logos. But which files are the right ones? Do you send them an AI? PDF? PNG? All this digital alphabet soup is confusing when you don’t speak design...
The Future is Analog by David Sax

The Future is Analog by David Sax

The Covid-19 pandemic upended many aspects of society, but fortunately, technology saved us. Thanks to digital tech, we kept working, learning, conversing. Our new remote lives were so wonderful, in fact, that this digital utopia was here to stay. Right? Not quite. As...