by Matt Reno | Mar 27, 2023 | Branding, Featured
Having a heritage brand is a good thing. Being seen as outdated … not so much. Old Spice was on the wrong side of that line in 2010 when the company embarked on a massive rebranding campaign. That investment in brand image proved to be a smart move. “The... 
by Matt Reno | Mar 19, 2023 | Book Reviews, Featured
When you’re leading a team, people turn to you for answers. But where does that get you? Constantly providing all the answers makes it easy to get caught up in the day-to-day grind, putting out fires for people who are totally reliant on your expertise. How can you... 
by Matt Reno | Mar 7, 2023 | Branding, Featured
Your brand may not be resonating with consumers the way it used to. Maybe they’re turning to newer competitors and starting to forget you even exist. The situation is not good. But it’s also not hopeless. One step you may want to consider is a brand... 
by Nick Coleman | Feb 28, 2023 | Featured, Marketing
My Experience After Using Jasper for a Few Months Jasper is an AI-powered copywriting assistant that helps you create content quickly and efficiently. I’ve been using it for a few months, and I’m impressed with the results. We’ve discussed... 
by Matt Reno | Feb 21, 2023 | Business Culture, Featured
What a shocker: Another age-based workplace stereotype turns out to be overblown. A common belief many people hold today is that Millenial and Gen Z workers are less loyal to employers than older generations are. They’re lazy, entitled, and constantly job-hopping.... 
by Matt Reno | Feb 14, 2023 | Branding, Featured, Marketing
How well do you understand your target audience? Do you have only surface-level demographic information? Sure, that’s helpful, but it doesn’t go far enough. If you work to understand what your current and potential customers are like on a deeper level,...
