8 Best Facebook Ads Courses (Free & Paid) 

With the right strategy and a few courses about Facebook Ads, you can start to make your mark. We’ve compiled complete Facebook ads for 8 of the best Facebook Ads courses, both free and paid. Let’s dive in! 

Should You Invest in Facebook Ads Certification? 

Facebook ads have become one of the most effective and versatile social media marketing tools for business owners. With over 2 billion monthly users, it’s no wonder that more and more companies are jumping on the bandwagon.

That’s why some businesses are turning to Facebook ads training courses for help. Is it worth it? 

The Benefits of Becoming Facebook Ads Certified 

One of the most significant benefits of taking a Facebook ads course is that you’ll access exclusive resources su

ch as webinars, tutorials, research materials, and best practice guides from industry experts.

This knowledge can help you get ahead of your competition by giving you an edge in understanding how to optimize your content, ad formats, and campaigns on the platform.

Some certifications may also provide access to additional features such as beta tests, discounts, or free advertising credits.  

Facebook Ads on laptop. Photo by Will Francis on Unsplash

Another benefit to taking Facebook ads courses is that it shows potential clients you are knowledgeable and qualified to run a successful social media campaign on Facebook.

It can also help boost your reputation among other professionals in your field who are familiar with the program. The certification will act as a badge of honor and further demonstrate your commitment to staying up-to-date with industry standards and trends. 

The Drawbacks of Becoming Facebook Ads Certified 

Although there are several benefits associated with taking a Facebook ads course, there are some drawbacks to consider.

For one thing, there is often an associated cost with Facebook training courses; depending on which Facebook ads course you choose, this cost could range from hundreds to thousands of dollars per person per year for maintenance fees or online courses required for renewal.

Depending on which Facebook training course you sign up for, you should already be familiar with the services or products you or your client offers.

Finally, not all Facebook marketing certifications have been created equal; some may be more comprehensive than others, so do your research before committing!

What Are Facebook Ads?

Facebook ads are advertisements that appear on the social media platform Facebook. Businesses can use them to promote their products or services, reach new customers, and increase brand awareness.

Facebook ads can target specific audiences based on their demographic information, such as age, gender, location, interests, and more. Facebook advertising makes it possible to tailor messages to the right people at the right time to maximize results.

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How Does Facebook Advertising Work?

Facebook advertising works by running campaigns that target specific audiences with tailored messages. These campaigns are managed through the Facebook Ads Manager interface, allowing users to choose parameters such as budget, campaign duration, target audience, and ad type (image/video/carousel). Once you select these settings, the ad is launched and tracked using analytics tools such as Insight which measure performance metrics like impressions and click-through rate (CTR).

Why Are Facebook Ads Effective?

The effectiveness of Facebook marketing comes from its ability to target a specific audience. Facebook’s targeting system helps ensure that only relevant messages are seen by those interested in them. Its powerful analytics tools can track campaign performance in real time and make adjustments to maximize ROI.


Who Should Take a Facebook Ads Marketing Course? 


CMOS is always looking for ways to stay ahead of the curve and keep up with industry trends.

Taking a social media marketing course can provide them with an effective Facebook marketing strategy and technique they can use to drive more engagement, increase website traffic, boost sales, and ultimately grow their business.

Businesswoman working on laptop. Photo by Andrew Neel on Unsplash


CEOs are responsible for ensuring their company stays competitive in today’s market, which means they must be aware of all the latest trends and technologies available.

Taking a comprehensive Facebook marketing course can help CEOs understand the potential of this powerful platform so they can make informed decisions about how best to leverage it for their business. 

PPC Specialists & Digital Marketers

PPC specialists and Digital Marketers must stay abreast of all the latest changes for any new features or tools available on popular platforms such as Facebook Ads Manager.

A thorough Facebook marketing course can help PPC specialists understand how best to use targeted ads on the platform to drive more leads and conversions for their clients or employers. 

Exploring the Challenges of Learning Facebook Marketing 

Learning how to use and run a successful Facebook ads campaign or installing a Facebook pixel is daunting for any digital marketer. After all, the platform is constantly changing, and you must stay current with the latest trends and best practices to ensure your ads are successful.

But don’t worry—while there are some challenges associated with learning Facebook ads, it doesn’t have to be as hard as it seems. Let’s take a look at some of the common challenges and how to address them. 

Staying Up-to-Date With Changes in Social Media Marketing Advertising Policies 

One of the most challenging aspects of learning Facebook Advertising is staying up-to-date on changes in advertising policies. As new features pop up or existing ones are modified, marketers can take time to keep up.

Fortunately, there are plenty of ways to ensure that you are always informed about changes on the platform. You can sign up for emails from the official Facebook Ads team, follow industry blogs, join online communities dedicated to digital marketing, or read books by experienced professionals. 

Accurately Measuring Your Social Media Marketing Campaigns Performance 

Another challenge associated with mastering Facebook Ads is accurately measuring winning Facebook ads. While plenty of metrics are available such as impressions, clicks, conversions, etc., it can take time to determine which are most important for your particular campaigns and goals.

To ensure you’re getting accurate data on your campaigns’ performance and ROI (return on investment), consider using tools like Google Analytics or a third-party analytics platform like AdEspresso or Hootsuite Insights. These platforms will allow you to track performance across multiple channels and gain insights into where you should focus your efforts for maximum success. 

Knowing When You Need Help 

Finally, one of the biggest challenges for many marketers when mastering Facebook Ads is knowing when they need help from an outside expert or agency.

It is especially true if you’re installing a Facebook pixel for the first time, running complex campaigns, or trying out a new Facebook ad strategy that requires specialized knowledge or technical skills that you may not possess yet.

If this is the case for you, consider hiring a consultant or agency specializing in managing social media campaigns. They can help get your campaigns up and running while providing valuable insights. 

Is Investing in Facebook Advertising Training Still Worth It? 

How to learn Facebook ads has become a significant part of digital marketing. With over 2 billion active users and a powerful targeting platform, it’s no wonder why many businesses are turning to the podium to reach customers. Is investing in Facebook advertising training still worth it? 

The Benefits of Getting Facebook Training 

Facebook or Instagram ads are in various forms, from brand awareness, lead generation, video ads, and conversions. You can optimize for different goals, so you can choose the results you want from your ad campaigns.

Plus, with advanced targeting options and detailed analytics, businesses can get more out of their ad investments by optimizing campaigns for better performance. 

Facebook ads offer businesses the option of using custom audiences and lookalike audiences to target new customers based on data from existing ones. This way, you can maximize your ROI by focusing on people more likely to convert to your website or purchase your product or service. 

What You Need to Know About Facebook Advertising 

Despite its advantages, there are some things you should consider before investing in how to learn Facebook ads. First, you must ensure you have a budget for Facebook advertising and understand how much you’re willing to spend per click or impression.

Additionally, it’s essential to keep up-to-date with any changes that may occur within the platform, as these changes could affect how effective your campaigns will be.

Finally, suppose you’re not familiar with digital marketing or don’t feel comfortable creating and managing campaigns yourself. Hiring a professional is highly recommended, so you don’t waste money on ineffective campaigns. 

Is Learning Facebook Ads For Free Possible?

With the growth of digital marketing, it is becoming increasingly important to understand and use platforms such as Facebook ads. But only some marketers are hesitant to invest in learning about paid social media advertising because it can be expensive. Can I get free Facebook marketing courses online?

There are a few different ways to learn Facebook Ads for free. The first is through online courses or tutorials. These online courses provide step-by-step instructions on setting up campaigns and using the platform’s features.

Person holding iPhone Photo by Priscilla Du Preez on Unsplash

Free Online Facebook Advertising Courses 

One of the best ways to learn how to create Facebook Ads effectively is through online courses. Many educational websites offer comprehensive Facebook marketing courses covering everything from setting up a campaign to tracking performance metrics and Facebook marketing mastery. Best of all, these popular Facebook ad courses are entirely free, and you can finish at your own pace. 

Video Tutorials 

Another excellent resource for learning about how to use Facebook Ads successfully is video tutorials. These typically focus on a broad Facebook advertising overview, such as setting up new lead generation ads, marketing strategies, organic Facebook, ad costs, ad creative, Facebook messenger, and video ad campaigns.

Community Discussion Groups 

Finally, many online communities exist where experienced digital marketers share best practices and tips with other members. These discussion groups provide an excellent opportunity to ask questions and interact with experienced professionals who have already been successful with their campaigns and strategies. They also provide valuable insights into what works (and doesn’t work) when running effective Facebook Ads campaigns.  

Another way to learn about Facebook Ads for free is by reading blog posts and articles from industry experts who advise on creating effective campaigns. Many experienced marketers share their knowledge freely on their blogs or websites, so you can benefit from their expertise without paying a cent! Additionally, many YouTube videos explain how to use the platform and create successful campaigns.

List of the Best Facebook Ads Courses

Are you looking to take your Facebook advertising game up a notch? If so, then it’s time to learn from the best. With so many courses and resources, deciding which one is worth your investment can be tricky.

To help make that decision easier for you, we’ve compiled a comprehensive list of top-rated Facebook Ads courses available today. From beginner-level programs meant to teach you the basics of digital marketing through more advanced options designed to give experienced marketers an edge in their campaigns – no matter where in your journey, there’s something here for just about everyone. Read on for our breakdown of each course.

1. The Complete Guide to Facebook Ads by Udemy

This comprehensive guide offers 25 lectures of in-depth instruction on all aspects of Facebook Ads, from setting up campaigns and choosing objectives to optimization strategies and scaling your campaigns. The instructor covers everything from basic concepts to advanced tactics that will help you maximize your ROI. 

2. Advanced Certification in Digital Marketing & Facebook Ads Strategy by Coursera

This four-week course provides an in-depth look into creating effective ad campaigns that align with business goals and drive sales. It also covers tracking analytics and optimizing ads for mobile devices and desktop computers. 

Woman learning about HubSpot. Photo by Campaign Creators on Unsplash

3. Paid Social Masterclass by HubSpot Academy

HubSpot Academy dives into the basics of advertising on social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Snapchat, Quora, and Reddit in this free online course. It covers topics like understanding user data insights and creating targeted ad campaigns that reach potential customers across multiple channels—and it comes with a certificate after completion. 

4. Social Media Advertising Masterclass by Skillshare

This class focuses on effectively advertising on major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and Snapchat—with examples from successful campaigns! It also covers topics like creating compelling ad visuals and writing effective copy that resonates with consumers. Plus, they provide worksheets to track your progress along the way.  

Skillshare login page. Photo by Lewis Keegan on Unsplash

5. Facebook Blueprint

The Basics of Creating Quality Ads (Free): This free online course provided by Facebook covers the basics of creating quality ads that are sure to be successful.

Facebook Blueprint Courses cover a wide range of topics from beginner to intermediate, including everything from creating compelling campaigns and ads, a basic understanding of analytics, exploring buying options, and learning advanced ways to measure performance. With over 40 courses across six categories, you can customize your learning experience with classes that fit your specific needs. Plus, they are all self-paced and free.

6.  Learn the Ins and Outs of Facebook Ads with LinkedIn Learning 

This course has five sections covering everything from setting up a Facebook Ad campaign to understanding how data can inform your decisions and improve your results.

The course also includes 23 videos! Plus, since it is self-paced, you have complete control over when you finish the material—whether it takes you days or weeks.

7. Neil Patel Facebook Unlocked 

This course covers everything from setting up your own Facebook pages and groups, following rules, and understanding policies to figuring out the content that will bring the most leverage. 

It also provides tactics like templates for creating content quickly and efficiently and strategies for converting visitors into sales leads. In other words, this course covers all aspects of increasing your online presence through efficient management of your page or group on Facebook.

8. Facebook Ads & Facebook Marketing Mastery (Udemy)

This comprehensive course covers all aspects of effective Facebook marketing from start to finish. It begins with an introduction to Facebook marketing before diving into topics such as creating a page, setting up ads, using pixels and audiences, optimizing engagement rates, reporting insights, and optimization techniques. 

Other topics covered include Social Media Marketing best practices and common FAQs related to setting up a business presence on Facebook. Finally, the course ends with sections devoted entirely to setting up Shopify stores through Business Manager and creating shoppable galleries on Instagram and Pinterest (both of which are owned by Facebook). 


Whether you’re just getting started or already have some knowledge about running successful FB ads campaigns, there’s a course out there for your needs! From free online classes offered by Facebook to Andre Chaperon’s advanced masterclass program – there is something for everyone who wants to take their digital marketing game up a notch. Take the time today to research these courses so that your business will be better off tomorrow, thanks to your newly acquired skillsets.

Good luck!

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