A logo isn’t just an image or an icon for a brand, It’s often the first impression a customer has of your business. Whether on a website, product packaging, business card, or T-shirt, logo quality matters.
Of course, as a business owner, you have to make sure you’re spending wisely. Costs are going to be a big factor when deciding where to get your brand’s logo designed.
Here’s an overview of logo design costs
Remember, these are just estimates. Fees vary based on many factors.
Budget: For $100 or less you can use an online design maker. This option is quick, low-cost, and user-friendly for those with no experience in graphic design.
But keep in mind: You get what you pay for. In most cases, you’ll end up with a generic-looking logo that doesn’t help you stand out from your competition. There are also many cases of people using one of these low-cost sites and not being happy with what they got, leading to them hiring someone after having already wasted time and money.
These sites might work when you’re looking to launch your business very quickly and need something you know will be temporary. Get a cheap logo just to have something when you go live. As you build your brand, put aside money to hire someone who can take their time and give you a better, more unique logo.
Average: Spending roughly $300 to $2,500, you can hire a freelance graphic designer who will get to know you and your brand a little more intimately and create a logo that reflects your brand’s personality better. Freelancers’ pricing models vary depending on their experience and portfolio.
Hiring a freelance designer also means the logo will take a little more time to create to your exact specifications. But a few extra weeks is nothing compared to how long you want your new logo to last, right?
Something to consider when hiring a freelancer: Do they charge per hour or by project? Generally, a project-based fee works out better for both client and designer. Also, getting quoted by project rather than hourly is a sign of a more experienced designer.
A marketing agency will get to know you, your business, and your brand personality to craft a high-quality brand package.
High-End: If you have the money for a branding or marketing agency, plan on spending more than $2500. Possibly much more depending on the scope of work. An agency will get to know you, your business, and your brand personality to craft a high-quality brand package with a team of creative professionals, brand strategists, and marketing analysts. Hiring an agency will take more time than the other two options, but your logo will communicate your brand message concisely through thoughtful design work.
With this option, you’ll get much more than a logo. An agency has the capacity to create more brand assets to ensure effectiveness and consistency across all your business’ touchpoints. A freelancer will be able to provide some additional assets, depending on their experience level. An online logo generator won’t give you anything more than a generic logo.
When creating a design budget for your logo, ask yourself:
- How much strategy do I want behind it?
- What’s my timeframe?
- What’s the scope of work (Do I need multiple versions of the logo? What kind of materials do I need the logo applied to?)?
- Have I budgeted enough for the quality of logo I need?
These are just some of the questions that can help you decide how to approach spending on your logo project.
It’s not an easy process, but working with the right designer or agency can make the process run more smoothly. If you’d like to talk to Brand Outlaw Branding about your logo—whether you have a new business or an old logo in need of a refresh—schedule a free 30-minute consultation.
Learn more about logos and other aspects of branding with our YouTube videos.