Video games are big business … but not just for the game companies themselves.

Gaming presents opportunities for all types of brands to connect with new audiences. If you’re wondering how your business might benefit from a presence in the video game world, this episode is for you.

We talk to Jamin Warren, Founder and CEO of Twofivesix, a company that connects its clients to the video game community. We discuss how companies can reach gamers in an authentic way that doesn’t compromise their brand identity. Jamin gives his perspectives on the myths and stereotypes surrounding the gaming world and why buying into them could mean leaving money on the table.