If you’ve ever thought your product is too boring for exciting branding, here’s a real world example that will change your mind. In the fall of 2022, Liquid Death, a company that sells canned water was valued at $700 million.
Yup. Water in a can. How does that kind of a commodity product receive that kind of valuation? The answer is branding.
In this Brand Outlaw video, Matt dives into key aspects of branding Liquid Death has gotten right. This video covers brand personality, finding your tribe and creating emotional resonance for them, and more. This brand isn’t for everyone. But Liquid Death goes hard on appealing to the people it is for, and that’s why it’s taking off.
Whatever industry you’re in, you’ll find something to learn and apply from the company that orders you to Murder Your Thirst.
Need help turning your product into a killer brand? Contact Superkick Branding.