Yes, Amazon is a giant in the online retail world, often dominating the search engine results pages (SERPs) with their product listings. But local bookstores have advantages over Amazon … they just have to know how to leverage those advantages.
In this article, we’ll discuss some strategies local bookstores can use to improve their SEO and increase their visibility.
Show Up in Search
First and foremost, local retailers should optimize their website for local SEO. This means that they should include local keywords in their website’s content and ensure that the business is correctly listed on local directories like Google My Business. Additionally, local businesses can increase their visibility by utilizing social media platforms like Facebook, Instagram, and Twitter to promote their business.
Don’t Ignore Print
They can also use local print advertising to reach potential customers. Print ads such as newspaper and magazine advertisements are still effective ways to get the word out about local businesses. Additionally, partnering with local bloggers or influencers is a great way to gain additional exposure.
Content Is Key
Third, local bookstores should also focus on content marketing to build an audience of loyal readers. This could include creating an email list of customers who have opted-in to receive emails from the store or writing blog articles that provide helpful advice and tips related to books, authors, or reading habits.
Digital Ads for Local Bookstores
Finally, leveraging online marketing tools like Google Ads or Facebook Ads can drive more customers to their stores. This can be an effective way for bookstores to get in front of potential customers and increase the reach of their local businesses.
By following these strategies, local bookstores can better compete with Amazon and ensure their local business is represented correctly online. Optimizing for local SEO, utilizing print advertising and content marketing, and leveraging online marketing tools are all great ways to ensure that local bookstores remain competitive in the modern digital age.
Speaking of books, check out our recommended reading lists. When you buy from our Bookshop.org link, you support independent booksellers.