Your Weekly Dose of Brand Banter

Starting a music career at age 50 is hard enough. How about doing it in a niche metal genre? It sounds crazy, but it just might work for The Bunn. Scott “The Bunn” Sokoloski is the 50 year old, baritone, sludge metal guy on the internet. A self propelled, high functioning autistic, multidisciplinary artist, he’s...

If you try to appeal to everyone, you appeal to no one. Figure out who your core audience is, and solve their problems better than anyone else can. Derrick Baker knows all about doubling down on a core audience. His apparel company Relish Brand isn’t for everyone. He took his hometown pride in the great...

Are Super Bowl ad-makers lazy? Nick and Matt lament this year’s over-reliance on celebrities and nostalgia at the expense of coherent storytelling. They cover a few bright spots, though, including one that didn’t even air on TV. Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts,...

In this episode, we highlight a wonderful nonprofit doing important work here in the United States. Veterans Moving Forward is an organization that provides service dogs and canine therapy services to veterans with physical and/or mental health challenges, at no cost to the veteran. We talk to President and CEO Gordon Sumner about how these...

Nick and Matt give their thoughts on content generated by artificial intelligence: Why we should embrace it rather than fear it, legal and ethical implications, and why this is hopefully the end of hilarious salad stock photos. Read up on how to get started with AI in this Brand Outlaw article. Find more branding and...