How well do you understand your customer base? Sure, you probably know all the demographic info of your current and ideal customers. But do you get them on a deeper level? Do you empathize with their hopes, fears, and frustrations as they relate to your business?

In this episode, Matt and Nick talk about how buyer personas can help you know exactly who your customers are so that you can superserve them and build brand loyalty.

Click here to learn more about buyer personas and to download your free Buyer Persona Playbook.

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