Time to Freshen Up?

Time to Freshen Up?

Your brand may not be resonating with consumers the way it used to. Maybe they’re turning to newer competitors and starting to forget you even exist. The situation is not good. But it’s also not hopeless. One step you may want to consider is a brand...
Why Your Brand Needs a Blue Ocean Strategy

Why Your Brand Needs a Blue Ocean Strategy

Creating a brand that stands out isn’t easy. No matter how good your product is, if you’re blending in with the rest of the market, it’s going to be tough to gain traction.   One of the best approaches to building a distinct brand is to use a blue ocean strategy. This...
Bing Ads Are a Gold Mine

Bing Ads Are a Gold Mine

If you’re not advertising on Bing, you’re missing out on a vast audience. No, seriously.  When most people think of search, they think of Google. How many times have you told someone to “Google it”? Have you ever thought to yourself, “Who...