by Matt Reno | Feb 14, 2023 | Branding, Featured, Marketing
How well do you understand your target audience? Do you have only surface-level demographic information? Sure, that’s helpful, but it doesn’t go far enough. If you work to understand what your current and potential customers are like on a deeper level,... 
by Matt Reno | Jan 30, 2023 | Featured, Marketing
One of the biggest tech stories unfolding right now is the rise of AI. Lots of people are excited over the way artificial intelligence can quickly generate all types of content, saving users loads of time. Plenty of people are, rightly, worried about legal and... 
by Matt Reno | Jan 27, 2023 | Featured, Marketing
Remember those kids you grew up with who always goofed off and cracked jokes in class (that is, when they weren’t sleeping at their desks)? Whenever they got a bad grade, they’d say, “It’s just because the teacher hates me.” Sure. Whatever makes you feel better.... 
by Matt Reno | Jan 23, 2023 | Branding, Featured
Creating a brand that stands out isn’t easy. No matter how good your product is, if you’re blending in with the rest of the market, it’s going to be tough to gain traction. One of the best approaches to building a distinct brand is to use a blue ocean strategy. This... 
by Nick Coleman | Sep 26, 2022 | Branding, Featured
How many times have you made a deal but barely made any money? Not making money on sales can close a business overnight. Stop discounting. Make more money by using this method instead: Value-based messaging. How often have you heard your sales team say, “We need to...
