PARTY PEOPLE!!!

DC “The Brain Supreme” Glenn, one half of the iconic rap duo Tag Team, joins the Brand Outlaw podcast for a fun and educational two-part conversation.

In part one, he talks about how being caught off guard by bad deals and misattribution jolted him toward learning and mastering digital marketing skills, mainly SEO. We discuss the success of Tag Team’s “Scoop! There It Is” GEICO commercial and the mindset of planting seeds (like “Whoomp! There It Is”) that decades later become sequoias.

In part two of our interview with DC “The Brain Supreme” Glenn, of Tag Team, we talk about “Whoomp! There It Is” and how musicians can create killer live shows when most of the audience knows only one song. DC continues giving life and business advice that everyone should hear. And you’ll never believe his answer when we ask what music he listens to today.

Episode 1 Transcript:

0:00:02
A
Hey, Outlaws, or should I say party people? It’s Matt from Superkick Branding. And today’s guest is someone I know you’re familiar with. DC. The Brain Supreme is one half of the hip hop duo tag team. 30 years ago, they delivered the now iconic party anthem, whoop, there it is. And as huge as the song itself was, it has lived on in popular culture, selling Tag Team to continue finding success in new ways.
0:00:28
B
But it wasn’t as easy as it sounds.
0:00:30
A
DC talks about the mistakes and setbacks that have come up over the past 30 years. But he also describes the ways he’s taken charge of his career by constantly learning. Lest you think this episode is all fun and games, DC gives a lot of business advice here, mainly about SEO. Go ahead. Google tag team. You’ll see that above all those pro wrestling links is tagteambackagain.com. That’s no accident.
0:00:56
A
DC knows his stuff when it comes to SEO, and he shares some of his wisdom with us. In fact, he drops so much knowledge on us that we’re splitting the interview into two episodes. So next week, we’re going to drop part two. But for now, let’s talk about hip hop, Geico commercials and more with DC The Brain Supreme on the brand Outlaw podcast. It’s been a few years since the Scoop there it Is commercial came out. And I got to say, it’s still one of my all time favorite Geico ads. And you’re up against the caveman, the camel. They’ve done some iconic ads, but I love that scoop.
0:01:35
B
There it is.
0:01:35
A
How did that commercial come about?
0:01:37
B
That’s crazy, because me and Steve were talking about this yesterday, and I believe that the genesis of this commercial comes from you got to go back to 2011 and 2011. I’m DJing in the clubs and I get a call, and it’s this report from the New York Times. And she’s like, DC, I got to talk to you. And I’m like, I’m at work. The record is about to go off, right? Because she just kept calling. I had to go deal with it.
0:02:08
B
I said, call me tomorrow at this number. So she called me. She’s like, have you seen the Gawker article? And I was like, no. It’s like the whole world thinks Barack Obama has been in your video. And I’m like, what? And what happened is they took a snippet they took a frame. There was another group in our label that we label mace with called Deuce and a guy named La Snow. They took just frame and it looked like a young Barack Obama. And they took that and just ran with it.
0:02:34
B
So for two weeks, we did press, all the press you can imagine. ABC, NBC, CBS, everything. And I was pissed off at the end because I had nothing to show for it. I had no money in my pocket. And I am type of person that whenever things like that happen, traumatic events, things don’t go your way, I vow that they’ll never happen again, I do something about it. So that’s what started my digital marketing career, let’s say.
0:03:02
B
And I got very masterful in the arts of SEO search engine optimization, which is the ability to get traffic by ranking number one on Google. And five years ago, you would type in tag team. And it was all wrestling. You type in tag team. Today it’s all tag team. So fast forward 2020. We’re in the middle of a pandemic. Everybody’s freaking out. I get a call from my agent for acting, and her name is Lena. She was like, DC, you just booked a Geico commercial. And I was like, yeah, why are you playing with my emotions during the pandemic? I haven’t even auditioned for Geico commercial.
0:03:41
B
And she was like, no, DC. Tag team. And I was like, oh, and I go check the tag team phone. And there was a message from Geico. We want to put you guys in a commercial. We appreciate if you call us back as soon as possible. They didn’t wait for me to call them back. They went to my IMDb. And because of search engine optimization, all my profiles and everything that has to do with the internet is immaculate.
0:04:07
B
And they found me because SEO is the ability to be found before anybody else. So the fact that they called me and then called my agent, well, that was synergy. Because I didn’t even have to go find lawyers. I didn’t have to go running across people. My agent does. And it is the biggest, most lucrative deal that I’ve ever made in my life. After that, well, hey, let’s do a commercial. And it was supposed to be Soup. There it is.
0:04:37
B
So. I’m looking for Seinfeld. Episode of Soup Nazi So I get some ideas because I’m an actor and I prepared. But then they called and like, no, it’s going to be scoop. There it is. Ice cream. And I was like, yeah, because that takes me back to my childhood. And I wanted this commercial to have that essence of childhood where you’d be that hype when you would get ice cream, right? You know what I’m saying? Like, think about when you were how you got surprised and it took you to get ice cream. Like, let’s go get some ice cream, right?
0:05:08
B
There’s nothing better, right? So that’s the essence I wanted to bring commercial.
0:05:12
C
Yeah.
0:05:13
B
And I was like, okay, I’m going to prepare for this. And this technique that I use for this commercial happened because I booked a national Pizza Hut commercial, because I switched up my auditioning technique for acting and commercials, because they used to take improv classes. And they’re like, hey, just improv it when they ask you, can you do something else? But I would always just kind of freeze because it’s like 1000 things come in your mind.
0:05:42
B
So I said, next time I have an audition, I’m going to just pick five things when I get the script, and then just practice, practice, practice. And then when the audition comes, if they say, hey, can’t do this, do that, but then just freestyle, then I’m ready. You see what I’m saying? Yeah. And I can go through the play, or I can pull audible, and then I can book the gig. And I booked the Pizza Hut national commercial.
0:06:13
B
I mean, it was going to be very lucrative for March Madness. And two weeks later, the pandemic, right? I went into the Geico commercial with five or six different things. And the night before, we were having our fitting, and we had a meeting with the producer and the director, and I’m like, look, I got a couple of things I want to throw in. Is it cool? And they’re like, Whatever you want to do, DC.
0:06:40
B
So I was like, Well, I’ve tried to fabricate a spinning scoop, but could get anybody to make it, so can’t do that when it’s like, no, it’ll be done tomorrow. I was like, whoa. And then I was like, I know kids love sprinkles. I want to do a bunch of sprinkle things. We got to have a lot of sprinkles. Now it’s like, DC. We’ll have a truckload of sprinkles. And I just went on down the line, and we shot that next day. And we could have shot five Geico commercials with all the stuff we had. And the energy was just incredible. All day, all in the middle of a pandemic.
0:07:15
B
This was like September. The commercial dropped on Christmas, and I’ll never forget dropped Christmas night global YouTube campaign. So anytime you type in anything YouTube, we were there. It just took off, almost kind of like, whom, there it is. Right next. That following Monday, it just blew up because it came on start coming on television then. It was so popular. They spent millions on that commercial for a couple of years because our contract we had a contract for two years, I think, and they pretty much use it for, like, a year and a half. And then just the fact that I am who I am, I take an opportunity to try to turn it into ten, right?
0:08:05
B
I’m thinking, how can I utilize this? Because we’re still in the middle of a pandemic. Usually it reinvigorates your career. You get to do more shows. You get to do more everything. But we’re in a pandemic. So I was like, we’ll get a publicist. And none of the publicists really wanted to work because it was a weird type of situation. And they’re in pandemic. Everybody’s at home. It’s like, how can we do this?
0:08:30
B
So I said, I’m going to be my own publicist. And I joined Public Relations Society of America because I’m going to be my own publicist. I join organizations when I want to learn something, and I think it’s Super Bowl week, and it’s on a Tuesday. I raise my hand in this zooming because this was a big time PR professional, and I say, My press release is relevant. And they’re like, what’s it for? It’s like, well, kind of featured in a national geico commercial called Scoop. There it is, looking at the chat, and it’s like, wait a minute, what’s he doing here?
0:09:04
B
That’s my mom’s favorite commercial. That’s my dad’s favorite commercial. My dog loves that commercial and just blew up the entire chat. But this is what I do now. The whole thing is about me. The CEO of this company was like, of course that press release is going to work, because the whole last year has been COVID. The whole last year has been political. Here you guys come spinning scoops and throwing sprinkles and smiling and having a good time. You’re going to go here for all the publicists, here for all the TV talk shows, here for all the journalists, here for all the blog posts, here for all the podcasts, and she gave me the entire breadth of her 30 year professional career in ten minutes, and it’s changed my life forever. And it’s the reason that you and I are talking right now.
0:09:50
B
So that might have been a long winded answer to a question, but that is relevant, because in life, there are narratives, and those narratives can get you to where you want to be and get you what you want in life. And that’s just scratching the surface of everything I’ve been able to continue to squeeze out of that commercial and that opportunity. When you’re young, you’re just trying to be rock stars.
0:10:21
B
When you get older and you get a chance to do that, you get to have something that is so relevant again. You don’t take any chances of not constantly just working to stay relevant. And that’s why I learned SEO. So I can always have the ability to be found, always have the ability to put what I want out there so people see it, and if they see it, I’m in front of the people who can pay me. And that is why we have made a 30 year career off of one song.
0:10:50
A
That’s incredible. And so many good lessons there, especially just taking control of your own career. You were bummed because someone else was getting publicity that you should have been getting, and you took control. You didn’t wait around for someone else. You didn’t wait for permission. It’s almost like how you made the song.
0:11:08
B
Always known that nobody’s ever going to give you anything, right? Life isn’t fair and easy like that. That’s baked in the cake. And I try to tell people that nobody will ever give you nothing, so you better figure it out. And even with whom, it was a period of time in the early 2000s where I was like, is this the year is going to die? Is this the year is going to die. Is this the year is going to die.
0:11:32
B
And it never did, because it was always in a commercial. It was always here. It was always there. But then 2003, I’m sitting in a movie theater looking at Will Ferrell dan on the table to Elf, and I didn’t even know the deal was made. And I was pissed. I had to push it at the back of my mind, because that’s the glass half empty. What’s? The glass half full. The glass half full is you’ve got your record in a Christmas movie that is going to be a big hit and is going to last forever. Therefore, your record is going to last forever. Therefore, you got a forever hit record. Therefore, it is up to me to make my money.
0:12:11
B
And once you realize that you can achieve anything you want, then it’s about a couple of things. It’s about educating yourself, right? And once you educate yourself and figure out how to do things, then we get to see what you’re made of. And that’s about the work. And I love to put in the work, and I love to educate myself, because there’s a thing called learning how to learn. As technology improves, as life goes on, you lose the ability I’m not going to say you lose the ability to learn, but learning evolves.
0:12:49
B
And there’s not just one way to learn. We’re taught, go to school, get your degree, and then you’ll be straight. And that’s, as they say in London, Bullocks. Because you got to always stay ahead when it comes to learning, because life will pass you by.
0:13:10
A
How did you learn?
0:13:11
B
SEO? It was probably the most brutal thing I’ve ever had to learn. And I started off I was working in the club, so it’s like, if I’m working in the club, I am not just I mean, I’ve been a DJ for 30 years, right? So my whole history is club based. That is a competitive field. So how am I going to have the advantage? Well, you better make yourself invaluable. So I’m not just your DJ. I’m your light guy. I’m your sound guy.
0:13:41
B
I do all your radio commercials. I do all your television commercials. I do your fashion photography. I do this, I do that. I do everything that you need in that setting for marketing. So you’ll have to hire ten people to replace me, right? So that’s why I tell people, if you’re in a dead end job or if you’re in a job, period, learn everybody else’s job. Because the boss comes in and says, we’re such and such, man, I really need this. I’d be like, I got it. And a lot of people are going to be, I ain’t about to do all that extra work.
0:14:13
B
But not me. I’m learning how to do everything. So even at its worst, if you get fired or you get laid off, or if the company goes out of business. You’ve just made your ascension to the next level that much easier because you’ve acquired the skills. Because you were proactive in a bad situation. You have to always find the positivity and the negative. And I liken it, too. I am masterful, and I live well in the bizarro world.
0:14:46
B
And most people don’t know what I’m not going to say most people, but I know you guys know what the bizarre world is. Or if you’re younger, the upside down, right? There you go. If you can live in the upside down and thrive, that’s because you figured out and you’ve been able to twist your brain to think that way, but still stay positive. You find the positive and the negative. I just started with SEO because I was like, well, let me get in the corridor, right? So since I’m here at the club, let me redo the website because that’s hurting us, right?
0:15:21
B
And then coming off the Barack Obama thing, I was just like, I got to figure this out. And that was at the beginning of social media. Not like Instagram, I’ll put it that way. Instagram, YouTube have been around for a little bit. Twitter been around. But that’s when it just really started accelerating. I spent a lot of money. I wasted a lot of money. I’m not going to say wasted, because you don’t know.
0:15:44
B
If you don’t know, you’re trying to figure it out. And if you could take something positive out of it, it really wasn’t a waste of money. These are just the stepping stones of everything, because you’re always going to suck at first. If you don’t get that out your mind, if you don’t embrace that, then everything’s hard to you. But I know that when I start something, I’m going to suck at it at first, but eventually I master it, right?
0:16:07
B
And my father used to call me jack of all trades, master none. And it’s like, okay. But as time goes on, if you keep hustling, play offense, and keep learning, you become masterful at all those trades, and they come back to serve you in such a way and just in situations that you could never imagine, right? So the search engine optimization part of it, I just started reaching out to people. I bought courses, but I was able to be funded by the club because I was doing it for the club. So built the website, tried to optimize it, and none of it worked because it was like, I didn’t know what I was doing. And then I just started reaching out to mentors because I was getting frustrated. And this is what I do.
0:16:52
B
I just ask, can you please help me? As long as you put please in front of it, people know you don’t have no ulterior motive. They’re not trying to hustle them. You’re not trying to get something for free. I was like, I need help. Please help me. And Mark but there’s a couple of people that helped me in this. And what I’ve learned over the years is that things are hard because you don’t know the language.
0:17:15
B
We had a bad record deal, so it was like 2000. I was like, I vow that I will never let nobody take my money like that again. So I said, I’m about to learn finance, and I tried stocks and I tried bonds, and I tried to learn and just jumped into it and just was all over the place. But then I settled on commodities and forex, and I said, you know what, let me become a licensed let me become a commodities broker. And I took the Series Three, became a licensed commodities broker.
0:17:49
B
And it wasn’t for me because I thought being a broker, when you’re young and you say peer broker, you’re like, okay, you know, they make a lot of money. That’s all you hear. You don’t hear the other part, right? But once I realized what it was, I was like, I’d have to give up music to do that. And I wasn’t going to do that. But year 2000, if I listened to CNBC, I didn’t understand what they were saying.
0:18:13
B
Year 2002, I knew everything that they were saying. And it’s about the vocabulary. So when you start something new, you got to get a dictionary or a glossary of terms for that thing that you’re trying to do so you can learn the vocabulary. We were in the middle of a 20 year legal battle, and I could have became an old bitter rapper because we assigned a messed up record deal. But I took responsibility for what I did as a man, and I said, well, I know I’m going to get my day in court. I might as well become a paralegal.
0:18:46
B
So basically I became a paralegal, right? And I just start studying. I start saying, learning what discovery is, learning what emotion is, learning how to go find case law so I can find my situation in somebody else’s circumstance, right? And then hopefully just gather everything together and just stay connected to it. And at the end, we prevail at a cost, you know what I mean? Because in any war, you lose an arm, a leg, come back with an eye patch. But we prevailed, man.
0:19:19
B
And it’s always going to be that scenario, phoenix rising from the ashes and everything you do, because when you’re young, you just don’t know. But my goal now is, like I said, 2011, I started SEO. It’s 2023, and I’m masterful at it. I’m in masterminds all over the place. I know how to do I write Wikipedia pages. I know how to code. I know how to do so many things that have to do with the realm of digital marketing. I’m masterful at AI, masterful at all this stuff, right?
0:19:52
B
And now I use all this to leverage my goals and dreams. But it’s difficult because it’s a lot of moving parts. And I’m only one person, so any one day I’m doing 15 different things at one time. But for me, I have to do it that way because in my experience, me trying to hire people to do what I need them to do doesn’t work because people over promise and under deliver. Plus my system is custom to me, right? So what I have to do is I have to learn it. Then I can train people.
0:20:27
B
So I got a team of individuals who help me do things, and I just keep learning and learning and learning. But at least I know it. Then once you know it now you get to be creative. You got to be a prep cook before you can be a chef. So you got to know what you’re cutting up, how you got to cut it up, do you got to cut it up fine, do you got to cut it up course. Do you got to do this, do you got to do that.
0:20:50
B
And then once all those ingredients are done, now you truly get to be creative because now you get to cook. And that’s what I do. And it has made my life full. It does come at a cost sometimes with isolation and pressure. Not going to say stress, but I say pressure because everything is challenging, right? But ain’t number work. People ask me, how do you even deal with that? How do you deal with the fear? How do you deal with this? How do you deal with that? I was like, well, you could do two things at once.
0:21:22
B
You could be scared and still keep it moving. You could be pressured and still keep it moving. As long as you’re moving, as long as you keep planting seeds. And this analogy I use, you don’t plant a seed, sit there Indian style, say, okay, seed, I need you to grow. And the seed ain’t growing. I quit. How many people we know like that? Where they just start something and quit. Even I’ve been like that in my life, right?
0:21:49
B
What they don’t realize is that there is no quid pro quo. I don’t do things to get a result. I just plant seeds because my preparation dictates me even planting the seed. So if I even plant a seed, I know I’m prepared for it to blow up, but I don’t know when it’s going to blow up. So therefore, I plant that seed and keep it moving. And my life is littered with seeds that I planted and they’ve come back to hit me in the head and bless me. 30 years ago, I planted a seed called womb. There it is. And now it is a sequoia.
0:22:21
B
See what I’m saying? So you never know how things are going to come back. And that’s why the pandemic was one of the greatest things that ever happened to me. Because the other side is the other side. We know that side. But the side that I love is the side that everybody had to stop at the same time. Now we’re all in the serengeti together. What are you going to be? Predator. Prey. Right? And it made me realize that there are no missed opportunities. There are no mistakes.
0:22:55
B
You can correct all that shit. You know what I’m saying? Now, I’m not going to go back and try to play for the Denver Broncos, being my age, but I’m saying that you can correct. You’re going to correct. Here’s an example of that. Here’s an example of how that works. 1994, I was sitting in the office with my manager, whose friend was the president of New Line Cinema, which was a brand new company at the time.
0:23:17
B
They were a fan, and they were like, hey, man, we might want to cast you in this movie. The leads are not Denzel, but Wesley Snipes and L Cool J. I said, all right. Talk to my manager. And it’s like it’s a vampire movie called Blade. Yeah. I’m like, all right, holly my manager, because I’m there it is. I’m in my prime. I’m in my ego. I’m in my hubris. And I beat myself up for years because I was there.
0:23:46
B
I was there. Same year, I’m in the bowels of Disney because we got booked to do a children’s record take on Wound. There it is with Mickey Mouse and the Disney characters called Won’t. There Win? And I’m with the husband and wife team of Mickey Mouse and Minnie Mouse teaching them how to rap, and they’re teaching me about animation and voiceover and all these things. I’m like, I’m interested in that.
0:24:13
B
But I never did nothing, and I beat myself up for years because I was there. And my Aunt Judy says, Baby, sometimes in life, we’re just not ready. I understand that fully now. I’m a masterful voice artist with five agents. I’m an actor. Three movies under my belt, five TV shows. I’ve only been acting since 2017. So that dream of me standing out on the stage winning an Oscar winning award for acting is still alive, because I am now an actor. I am now a voice artist. I am now everything I’ve always wanted to be.
0:24:51
B
But that takes a lifetime. You have to look at it in a way where you just don’t waste time, because 30 years passes in a second. 20 years passes quick. Five years passes quick.
0:25:03
C
Yeah.
0:25:04
B
And you have those milestones when you hit 21, when you hit 25, when you hit 30. Every age has a different emotion, but every age lets you know the clock is ticking, but you don’t realize it until there are more days behind you than there are ahead of you. So I say all this to let people know that there is nothing on this earth that you can’t do, but you got to put your mind to it. And my biggest advice is I join organizations like the Publicist Story.
0:25:38
B
Right. If I don’t join that organization, a lot of stuff don’t happen. Right. But you leverage the things that you’ve done to get good in new arenas, right, because that gets you in the door. And then when you get in the door and learn, go to these conventions and show up and meet people and gather relationships and then become part of Masterminds, where you’re in a group of 50 people who make millions. Of dollars a year and you can learn from their experiences. But then you realize that all of them websites aren’t that great and they’re leaving money on the table. Now you become invaluable to millionaires.
0:26:17
B
You see what I’m saying? Yeah. And this is what I love. I love the fact that we really ain’t even talked about won’t there it is. But won’t there it is. Don’t happen if I’m not this way, right? It don’t happen if I don’t hustle. It happens if I don’t give, if I’m just continuously grinding and grinding and grinding and having to deal with life and all the things that life throws at you. Right? And that’s why what you do have to do is you have to kill your pride and sequester your ego because pride kills everything.
0:26:56
B
Absolutely. And once you do that, now your mind is truly open to every possibility. Now you flourish with education. Now you get creative. Now you come up with different combinations that nobody even thought out, but it’s custom to me, and only I can do it or either I do it and everybody learns from me. And that’s a whole nother way of doing something. So that’s like all these courses are that I look at.
0:27:17
B
I get tutors, right? I got tutors for video, and if I need to learn something quick, I’ll get a tutor. I’ll find somebody who can teach me one on one. And it’s not really a money thing. It’s just about creativity. And how do you pan for gold? What’s your method of panning for gold? And I have so many that I’m always learning, and then I’m learning from every thing that’s around me because they say, what?
0:27:46
B
Don’t hang around negative people. It’s like, well, what if the people you love most are the most negative? Better figure it out. So therefore, you got to always try to find the positive and the negative. Right. You always got to take people’s excuses and their problems or their criticisms. See, I love to deal with those because if somebody criticizes me, I’m saying, okay, I’m not getting offended.
0:28:13
B
Inside, I am a little, but I see it as an opportunity to say to myself, what if they were right? How would you deal with it? That takes you out of that negative space just like that. And what you’ve just done is created a tool. And now I’m truly ambidextrous, because I could take somebody’s excuses, somebody’s. Problems and come up with ten solutions. So when that problem hits me through life, I’m ready for it.
0:28:38
C
You bring up some good stuff here because a couple of things, like one, you’re talking about these moments that have happened in your life. To me, they seem like they’re signs to tell you that you’re on the right path. Even though in that moment like, okay, this deal didn’t happen. I’m watching this movie and it’s a reminder of this really crappy deal that I had back in the day and it’s now coming right here in front of me.
0:29:03
C
And this could be a moment where it’s like you retreat, but instead it’s like, hey, the universe or God or whatever your belief is, it’s really showing you like you are on the right path. Keep going where you’re going. And then also you bring up this idea of that all these people around you in your life is really this input that you have no control of. You have no control over if somebody says something crazy to you or someone cuts you off on the freeway.
0:29:31
C
But you do have control over your output, how you respond to those moments.
0:29:36
B
Yes.
0:29:37
C
One of the things that just has me curious where does this mentality come from? From your parents? Or is this from a mentor that you have? Where does all of this type of mentality originate?
0:29:48
B
It’s ironic you say that because that is the thesis of my first book that I’m writing right now. Or first book, I’m thinking, because I ain’t wrote nothing. I mean, I put the outline together because I have too much to talk about, right. All my mentors are like, you need to write the book about how you got this way, your energy. Because that’s what people want to know about. Because when they hear you talk, they feel all this. It’s not that I’m just talking.
0:30:19
B
It’s like you understand what I’m giving you. I’m giving you things you might have heard 20 times said. In a practical way, that’s different because there’s ten ways to do things right. There’s 1000 ways to ask the same question. But it’s all relevant. So for me, it started with my parents because they made me work. So as a grown man, I have never not known work. So if I’ve never not known work, that’s the easy part.
0:30:49
B
I know I’m going to hustle and I’m going to work. I think it goes back to I think I was nine years old and there was a blizzard in Denver, Colorado. We were one of the only families that had a snowblower. And me and my brother have to do our yard and we’re just kids playing in snow. But then Mr. Granite is struggling next door, so I help him and then we just end up doing the whole block just because we’re kids playing in snow and coming back from school. Because we used to walk to school people pull me to the side and be like, hey, boy, come here.
0:31:23
B
Here’s $20. Appreciate you doing my walkway. I’m like, $20, man. My parents only give me $5 for allowance, right? It was like that day a hustler was born. Money don’t run me, but I love the ability to make money, right? And I realized that if you just work your ass off, you can get money. So I said, okay, let’s rake some leaves when the fall comes. Let’s mow the lawn when the summer comes. Let’s wash cars when the summer comes.
0:31:52
B
I’ve always been a hustler. What job can you get as a kid? Get a paper out. Got a paper out, right. Work at an ice cream shop. Okay. Work at the university. Doing an easy job, just rolling around, projectors to classes, getting paid $8 an hour. What I have never not known work. Working at Mile High Stadium in Denver, Colorado, for the Broncos games at 16, selling Pepsi and coming home. My parents did not want to let me do that.
0:32:24
B
And I said, Please, let me do this opportunity. They’re going to take advantage of you, okay? And they were just waiting to be like, Told you. But I came home with $350 worth of quarters and put it on the table. You see what I’m saying? Man? I’m telling you, I am a hustler. And that’s kind of how me and Steve met in high school. And he had a band, and I wanted to be in that band. And I worked at Truancy office down the hall from the choir room, and I heard the music. I wanted to be in the choir.
0:33:02
B
And then I went to my first high school dance at this new high school. I went to Manual High School 84. And I saw two turntables mixer and a microphone. This is like 1982. And I was like, I’m doing that. And I’ve made a career off of singing, DJing and music my whole life. And that just lets you know I’ve just been a hustler. I sell mixtapes. I sell everything. I don’t know any other way. I don’t know any other way to go hard.
0:33:43
B
Most people now in their 50s are done, and I feel like I’m just beginning. Trust me, all of this is easier said than gun, because you’re going to go through some mental stuff because it’s hard. It gets frustrating. But you just got to remember to keep playing offense. If Jordan misses 20 shots, he’s going to shoot 60 more, and he’s going to keep shooting till he makes it, and then he’s going to win six championships. You see what I’m saying?
0:34:17
B
You got to keep moving. You got to keep getting better, because repetition gets you there. All these little caveats that I learned through the things that I do, like, what has really liberated me is acting, because acting, your job as an actor is to get rejected.
0:34:38
A
Yeah, you got some really thick skin.
0:34:39
B
For that because you have to audition, audition process. You are going to get rejected over and over and over. It’s like a girl rejecting you over and over and over and over again. And if you can’t take that rejection, you’re not going to be able to act. So I’m like, okay, if it takes me 100 auditions to get to it, give me ten auditions a day because I don’t mind getting rejected to get to the one.
0:35:08
B
See, you have to develop these mindsets and these practical solutions to get over your fears, what everybody else is going through. And I do it in a way that it kind of just blows people away because they can’t figure out, how am I like this? But it’s all practicality, right? What is practical? What is simple, most simplest thing is deal with it and keep it moving. And that’s what I do. It’s not easy, though.
0:35:37
B
There you go.
0:35:38
A
Part one of our two part interview with DC, the brain supreme of tag team. We’ll talk more about whom there it is next week. Plus, we’ll hear even more great advice from a guy who’s built a very impressive career centered around one unforgettable song. Thanks for tuning in. Remember, head to thebrandoutlaw.com to download your free copy of the buyer persona playbook. It’s a powerful tool for guiding you and your staff toward the most effective customer interactions. And please help others find this podcast and help us keep getting awesome guests like DC.
0:36:09
A
All you have to do is like subscribe share you know the drill. I’m Matt Reno from superkick branding, and I can’t wait to share the rest of our interview with tag team’s DC Glenn. Next week on the brand outlaw.

Episode 2 Transcript:

0:00:01
Matt Reno
Hey, Outlaws.
0:00:01
DC Glenn
Thanks for checking out part two of our interview with DC, the brain supreme of Tag Team. If you haven’t checked out last week’s episode, go back and listen to that one. First. You’re gonna hear the story of how their famous Geico commercial came about and why DC decided to become an SEO master. This week, we’re talking more about whom there it is. And how Tag Team keeps their live shows fresh and exciting when most of the crowd knows just want one song.
0:00:26
DC Glenn
Before we get started, I want to remind you to head to thebrandoutlaw.com sign up for our newsletter to stay on top of fun and useful content. Plus, you’re going to get a free copy of our buyer Persona playbook. This is a great way to walk you through the process of creating narratives that guide you and your staff to serve your customers more effectively. Again, that’s at thebrandoutlaw.com on with the show. It’s DC Glenn from Tag Team on the Brand Outlaw podcast.
0:00:57
DC Glenn
A lot of people use the term.
0:00:58
Matt Reno
One hit wonder is a bad thing. I don’t see it as bad. I love one more than most people have. But was there any disappointment from you and Steve when you put out another single and it didn’t do as well?
0:01:11
Nick Coleman
Of course. But that’s because you stray away from what got you there back in the day, man. Everybody think the mentality back in the day is you have to be hip hop or you’re not going to be taken seriously. And there it is to me is hip hop because it comes from the genesis of hip hop, which always to me will be Planet Rock. Can nobody say Planet Rock is not hip hop because Planet Rock started to be boy movement, right? That started break dancing and popping and locking.
0:01:38
Nick Coleman
Planet Rock was one of those ones. Craft work, al Nafish, all those that’s the mold womb. There it is. Is made in, right? And if we just had to stuck with that formula and made all our songs like that, our career would have it might have flourished. But then we were kind of screwed before we even got started because of contract or because of the lack of due diligence, which was due diligence just in the wrong way.
0:02:05
Nick Coleman
I found lawyers, I did all that stuff, right? But it didn’t go right. And I take full responsibility because I’m a grown ass man. So the quicker you take responsibility for it and don’t blame other people for what happens to you, that frees you up to just keep going. And I’ve just never stopped because I knew I could go back to the club and make money, right? So I go back to the club, working at four clubs, all of Atlanta’s hottest clubs for years.
0:02:34
Nick Coleman
And I know strip club, I make way more money than any other club because that’s just free money. I’ve always had the ability to make money. I’ve always tried different things, and I kind of get bored. So when I master something, I move on to the next thing. Because for me, whenever something turns into a job, I don’t want to do it anymore. That’s a fault. I’m a masterful photographer, but I ain’t trying to sit there and do photo shoot after photo shoot at the photo shoot for people, because that business model don’t work for me. Because people cancel. People don’t want to put a deposit down. That’s what I’ve learned, right? So if that’s not the only thing I do, I’m not going to do it. But that is a tool for me to do other things where I’m self sufficient.
0:03:21
Nick Coleman
Because I could do my own photography, I could do my own video editing, I could do my own ad. I pretty much ad agency. I just finished three pitches that I did myself for Anheuser Butch, three different little 15 2nd commercials to show them what it could be with tag team. Because of the experience of Scoop, I take one opportunity, turn it into ten. That’s the key. So that’s what makes life fun for me, is because I can do that. And I learned this lesson the hard way. This is a hard lesson.
0:03:53
Nick Coleman
People’s pride holds them back. I watched my father, who’s a PhD, not learn how to use computers. And I like, dad, you got to learn how to use computers. Like, I don’t need no damn computer. I got you. Then as he got older, basically, an iPhone is a computer. And if you know how to use a computer, you know how to use an iPhone. And that’s why old folks struggle with phones. They don’t know how to use computers.
0:04:24
Nick Coleman
And I watched that. But I learned this lesson because at one time, we all DJ with vinyl. And then when younger DJs start DJing with CDs, I was like, Man, I’ll never DJ with no damn CD. Then everybody start passing me by. Everybody start getting the lucrative job that I wanted, and I had to catch up real fast. And that was painful. I started sucking as a DJ because I didn’t keep my mind open to every possibility.
0:04:53
Nick Coleman
And I was stuck in my own ways, and I’ll never do that again. I haven’t. Right? And the beauty of life is that the old school way enhances the new school way.
0:05:07
D
Yeah, sure.
0:05:08
Nick Coleman
And now it’s a whole different ballgame that the young folks don’t even have, right? Like, everybody think about it. Social media. People over 40 hate social media because they’re not because when you get older, you mature. So you’re not willing to do all the dumb ass stuff that young people do or we did when we were young for everybody to see, for attention. Because most of it is about attention. I don’t care what nobody says. Social media is about attention.
0:05:40
Nick Coleman
I need attention. I want everybody to like me. Yeah, and I understand this, but I’m on the other side, and I’m not about to be doing all that dumb ass stuff, right? So how do I leverage SEO, what it can be, to what I do? Now, my thing is, I know SEO, so I know everybody wakes up and they type in, how do I do something in Google? They don’t type. How do I do something in instagram? Instagram is about pleasure, about what everybody else is doing, about scrolling a slot machine. Because what do you do?
0:06:12
Nick Coleman
You pull it down and it scrolls.
0:06:14
D
Yeah, really?
0:06:15
Nick Coleman
Scrolling so fast that you can’t even see it. So if you use a hashtag that’s popular, you’re not going to be seen because you’re scrolling like that down the timeline. People don’t get that. But, SEO, that’s about keyword. That’s about, how do I become an entrepreneur? If that’s the title of your post, then what happens is Google Crawls sees that post because it’s optimized, and now that post is optimized across all your platforms.
0:06:43
Nick Coleman
Now, when somebody types in, how do I become an entrepreneur? You’re on the first page as a TikTok video, as a YouTube video, as a tweet, because you reversed it, and now you’re there forever. This ain’t no scroll. When you’re on the first page of Google, you are there forever. And now you’re in front of the people who can pay you. Because for me, it is not about 100,000 people like me. I don’t need 100,000 people to like me.
0:07:13
Nick Coleman
I just need 100 people to pay me.
0:07:16
Matt Reno
I love it. And hey, man, what you’re doing is absolutely right, because I went to rewatch the commercial. I went to YouTube. I typed in geico. That’s all I typed in. First thing that popped up, scoop.
0:07:28
Nick Coleman
There it is.
0:07:29
Matt Reno
Yeah, you’re nailing it.
0:07:31
Nick Coleman
I’ve got it. Where you type in anything that has to do with me, you’re going to find me. That’s the whole point. Right? Yeah. And then it gets even more intricate, right? Because the people that can pay you, you got to find out what they’re searching for. 02:00 in the morning, when they can’t sleep, when they first wake up. Right? So if it’s an agent, who puts if it’s a concert promoter who puts together concerts? Well, I got to find out. I got to ask them. What do you look for when you putting together a show? Well, I go to polestar and I look at the website to see what dates are open that they’re doing, and then I kind of put it all together and keep it going. So I was like, if I’m going to get in front of that dude, I better make a blog post about Vanilla Ice, how fun it is and how good we work together on tour with the pictures that I’ve taken with Vanilla Ice and then rank on the first page if somebody types in anything.
0:08:30
Nick Coleman
Vanilla Ice, you plant that seed. I don’t expect anything to happen from it, because it’s not a quid pro quo. If I do this, this has to happen, because they’ll just throw you into despair. Because it don’t happen like that. It never happens. If it happened like that, everybody be rich. You have to throw it in there and just plant that seed. And now it’s like, wow. Why is tag team most people aren’t even thinking that. But I’m thinking, if they are thinking that, why is Tag team on the first page of Vanilla Ice?
0:09:01
Nick Coleman
But nobody’s thinking that, because nobody knows SEO. They just see Tag Team back again as number one on Vanilla Ice page when they typed in Vanilla Ice. Well, that might work, because they work together. So that’s Tag Team and Vanilla Ice, I might get a show out of that, or ten shows. Same thing with acting. Every other actor, every actor side is okay. They treat it like social media. Look at me. Look at me. Look at me.
0:09:24
Nick Coleman
When it’s like, what do casting directors look at when they can’t sleep? Or when they wake up and type something into Google? And if you’re on the first page, if you write a blog post about a message to actors, here’s what casting directors are looking for. And you rank it for the first page of casting directors in Atlanta. Now, any producer or director from Hollywood who types in casting directors in Atlanta sees me.
0:09:47
Nick Coleman
The casting directors, if they’re looking for other casting directors, what are they doing? How’s their SEO game? They’re looking for me, and it’s free. Every show we do, everything I do, I leave a Google review for my coaches, for my casting directors, for promoters, and then I optimize it. And my pictures in a real, really good picture is on top. And if you optimize it according to Google’s rules, then you’re stuck at the top of their reviews forever.
0:10:21
Matt Reno
Nice. Yeah.
0:10:22
Nick Coleman
Because you optimize that review to Google specification, and your authority is better than anybody else’s. So I did that for every casting director in Atlanta. I did that for every acting coach in Atlanta. So anytime there’s an actor, anybody looking for something, they see me when they look for reviews, because a lot of people look at reviews.
0:10:41
Matt Reno
These are great tips.
0:10:42
Nick Coleman
These are extracurricular hustle activities. Yeah. You see what I’m saying? That makes sense, though, doesn’t it? Right? And that’s how I do it. That’s how I do it. Man. It’s like there are so many free ways to get your thing out there that people don’t even see. But everybody it’s the herd mentality. Everybody wants to follow the herd, and then everybody’s goals. People’s goals are different, but they’re kind of the same. They want to be profitable in business, but they’re looking at these YouTube influencers.
0:11:16
Nick Coleman
They’re making money because of drama. Their life is full of drama. Right? Because they’re on drugs, because they’re on this what value are they providing? You know what I’m saying? So the people who can provide value are the ones who are going to get paid. They do their thing, and that’s okay. I’m not knocking that at all. I just know I can’t do that. You’re not going to try to make me do it. And that’s where everybody falls short, because everybody thinks they have to do that. Then they just stumble and bumble.
0:11:41
Matt Reno
Yeah, and they’re not going to build a 30 year career off it either.
0:11:44
Nick Coleman
That’s not meant for you. You see what I’m saying? So it’s like, I will always like I’m in the process of doing so many things right now that for me, it’s just about concerts and television performances. Because for every television performance, we just did The Mass Singer last season. Now, if I could do Dance with the Stars as just a performance, just keep it in people’s. I get to do a press release off of those things.
0:12:11
Nick Coleman
And press releases are Trojan horses for me. Most people think press releases about press, not about press. It’s about building links. It’s about building authority. And it’s about getting your message out there to where now, if you optimize it right, you have references of the things that you’ve done in your life that you curated, to put in Wikipedia pages, to put in things that make you more valid to the Internet.
0:12:35
Nick Coleman
And when Google crawls, Google takes all that information and that data and not only puts you in the place that you want to be, but it goes out there and brings everything that’s relevant to what you just wrote about and puts it in its proper place. Because the Internet is just full of data in the air. And Google gives you the recipe. It’s a robot. It don’t have no feelings. Everybody talks about the algorithm is the algorithm all algorithm is rules. Google gives you the rules. So basically, Google gives you the recipe.
0:13:09
Nick Coleman
What are you going to be? A shorter cook or a Michelin star chef? I choose the latter. And now I help Google do its job, and now I can get anywhere I want to be. But it’s hard because sometimes people pay $300,000 a month just to be on the first page of Google, like real estate companies. So that’s why certain things are harder than others, right? It’s just about your creativity, but you don’t even know how to be creative if you don’t learn it, if you don’t put in the work.
0:13:39
Nick Coleman
And that’s the beauty of it. The easiest way, and I’ll leave you guys with this, the easiest way to learn what you want to learn is join an organization. Because organizations are filled with people who love their profession and who have been doing it for 1020, 30, 40 years, and they can’t wait to tell you and put you on game. In an organization, you got all the resources, finance, you got everything at your fingertips, and if you don’t utilize it, that’s your fault, right?
0:14:11
Nick Coleman
And I’m part of 30 different organizations, ranging all the I’m in the Grant Writers Association, editorial Freelancers Association, polestar, Coin Laundry Association, anything I want to learn about, I join an organization. Marketing organizations, affiliate marketing organizations, SEO organizations, all of them. And that’s what I tell young kids. I’ll be like, just whatever you want to do, put trade organization after it and then start calling everybody and calling all those organizations and start asking them questions that you have about the thing that you want to do.
0:14:48
Nick Coleman
And what happens is while you ask those questions, they don’t realize while they’re pitching you, they’re teaching you. That’s really how I learned stuff at a young age, just picking up the phone and calling and asking and pretending like I’m going to spend money with people. And they will pitch you like you wouldn’t believe, but they’re teaching you because they’re telling you how the game works. So I love, hey man, anytime I’m learning something, I’m joining the organization. And it works, man, because you can pretty much figure out if it’s for you or not in two weeks, but then you got the resources. And then I go to these conventions. There’d be thousands of people in these conventions, and I walk away with friendships and relationships that stand a test of time because we all are in the same boat. And I know that’s a gift of mine to be of the ability to talk to people and the ability to just let people talk and listen, right?
0:15:51
Nick Coleman
And for me, I learn more about talking. And just within this podcast, I’ve come up with like five different ideas, and that’s why I do them every day, because the more I talk, the more I learn, right? And I know I’m helping people, so that’s why it’s just somebody could take one thing that I said from here and it might change their entire lives. And I’ve had instances where people come back years later and told me, man, you told me some stuff one time and it changed everything. I was like, that’s what we’re here for.
0:16:25
Matt Reno
We appreciate you coming on the show today, DC. Because you have dropped so much knowledge on here, there’s a lot of value for the listeners. We’ve talked a lot of business. Before we go, I just want to ask one quick question about music. What do you listen to these days? Any hip hop or otherwise? Any recommendations that we need to check out?
0:16:42
Nick Coleman
I don’t listen to anything but educational program.
0:16:45
Matt Reno
Okay?
0:16:46
Nick Coleman
I just listen to a whole hub spot. A whole spot what I do. So here’s another thing. This is learn how to learn. So if I get a course, I’ll take that course and download all the pieces because they usually what part one, part two, part three. They got their number and I fuse them together in one as one. So if it’s a two hour course, it’s one course and I put it together as one file, then I listen to it at three times, four times speed.
0:17:18
Nick Coleman
Because you’re never going to pick up everything listening to it once. So if I just I just listen to it over and over and pick up things as you go. Second time you pick up more things. Third time you pick up more things. But you do it in a fast way because you’re utilizing your time. And I got it in the background while I’m working and doing editing or whatever. That doesn’t require me sound and having to really focus on what I’m doing at the time. And that’s how I learn. Yeah, like I said, I love music.
0:17:45
Nick Coleman
If I do listen to music, I’m listening to old skew music. There’s a cut off. Because when I stopped, I stopped being a DJ 2015. And that’s when I stopped listening to music. And it was like that before. It was like, I’ve always been a DJ. I know what it takes. I know how songs are structured. I know what I like. I’m trying to educate myself. But if I had to go back and DJ, all, it needs about three or four days to get the music together.
0:18:08
Nick Coleman
Because the fundamentals never change, right? And I know how to do the research and I know what to do. I know how to look at charts and know what’s hot in every region of the country. All these things are from DJing. So for me, if I’m listening to music, it might be a little gospel, but that’s about it. I’m listening to educational stuff, man. I’m listening to I’m doing podcasts. There’s very little music in my area until we go do shows.
0:18:32
Nick Coleman
I love putting together the shows, right? Because our show don’t stop. Our show is a continuous beat, like the club. Nobody does it that way. I love it, you know what I mean? And that’s how you have to do it. Because that 90 set, I play that set in my sleep. That set never changes because it’s etched in time. That 2000 set, it never changes because it’s etched in time.
0:18:59
Matt Reno
Yeah.
0:18:59
Nick Coleman
You see what I’m saying? So that’s why people stop listening to certain that’s why they can’t listen to the new stuff, because they’re not fully engaged in it. Not because it sucks or it’s this or it’s that. They’re not fully engaged in it. So they think they can’t listen to it because they just sucks. Not a lot of it. A lot of it is not my taste. Right. I am not in the music like I was when I was a teenager. I’m not a teenager anymore. Right? So your musical taste change. But I know that I can go make some music.
0:19:33
Nick Coleman
I listen to trailer music because I’m putting together videos. That’s music, right? I listen to all kind of stuff. Music is all around me, but I’m not sitting there listening to the new stuff because I just don’t want I don’t have time. And two, there’s better stuff to listen to. I know that’s. Like I say, all my answers are kind of long winded because one question brings up ten other questions, right? Yeah.
0:19:59
Nick Coleman
You say, what music do you listen to? I don’t listen to music, Dang. Well, how do you live without listening to music? Is it music life? So I got to hash all that. I’m hashing all that out. Okay? It sounds like I’m giving a whole bunch of excuses, but I’m not, because it’s all relevant. I know that’s a kind of shocking answer to listen to music. And people are like, man, what? Like, I don’t you’ll never hear radio.
0:20:22
Nick Coleman
You’ll never hear because I’m always dictating. I’m always writing. This is how I write, learn how to learn. I suck at writing. Not at writing, but I’m masterful at storytelling, as you can tell by this podcast we just had. If I tried to write this, it’s not going to work. But if I pick up the phone and dictate it now, it’s a story. I’m storytelling. Then I take that story, throw it in one of my pieces of software, grammatically correct it, which is maybe grammarly or quillbot.
0:20:56
Nick Coleman
I correct it, and then I send it to an editor who probably works as a newspaper, and he’s freelance on the side, editing and line editing and copywriting and proofreading. He makes it all the perfect mix. And now I have my blog post. You see what I’m saying? Now I’m writing the first chapter of my book. I’m writing the forward of my book because I sat there and I told the story and wove all these narratives in in a way that has been so interesting because it’s in the form of a story.
0:21:25
Nick Coleman
Once again, another long winded answer. I think you just asked a simple question. Sorry. You made our job easy today, because everybody can do it. Like, we had to earn it back in the day. First of all, we had to scrounge up our little money, our little dollars from our little jobs. Then we had to put it together, and we had to practice it. Then we had to go to the studio and do it physically in the studio. And if something didn’t go right or if I didn’t was messing up on lyrics that’s time.
0:21:59
Nick Coleman
And then when time starts fleeting, pressure starts growing, and then you kind of come out with what you want. I had to go through all of that. But all that changed when you got the four track. Tascam four track. Now you can make songs in the comfort of your own home. You only got four tracks. But that right there changed everything for me, because I was the first to do it out of all the people that I knew.
0:22:24
Nick Coleman
And now I’m making songs I’m putting together songs, eight measure intro, 16 measure lyrics, eight measure chorus, lyrics, chorus, bridge chorus. And I get to actually put it together, and it gets better and better and better, because the more you do something, the better you get at it, especially when you keep learning. Right? So it’s very poignant what you said, that the storytelling isn’t there.
0:22:59
Nick Coleman
Because I don’t care what nobody said. That’s why kids sit around campfires. That’s what makes children fall to sleep stories, a bedtime story, a campfire story. So why would you put that in your music? Storytelling is the key, and that’s what rap used to be, because the stories are filled with metaphors and references and citations and all these things that we have to have in writing. But they were just second nature back in the day.
0:23:31
Nick Coleman
Now you hear none of that. You don’t even hear proper English. Right? Back in the day, you could understand every word that everybody was saying because they spoke proper English. Even if it was slang, it still sounded proper English because you knew what they were saying, and they told a great story.
0:23:51
D
That right there, is why for me, I’m one of those people that have a harder time with the newer music just because the storytelling is so different now. Well, I feel like it’s lacking in a lot of the music compared to when I was listening to it, because.
0:24:07
Nick Coleman
Once you touch that stage and the first words come through that microphone back to your childhood. Yeah, it’s the fountain of youth. You have to make all leading up to it enjoyable. So I love to travel. That’s what I love doing. I’m in a whole nother place. I get out of my head. I get to relax or work. Like what I do when I leave. I’ll fly somewhere a day early, go get the hotel. Then I’ll come downstairs, set up two computers and grind the whole time. When other artists are coming in, they’re like, look at DC. Tone. Look at DC over there trying to hack the government.
0:24:40
Nick Coleman
Like, they come in, but we’re family. We’re all happy to see each other. But then now they all consult with me because they see my hustle. See, that’s the key to life. There’s one thing there’s another thing that I do well. I let people see me hustle. Got to let people see you hustle. And that’s how you get in front of the people who can pay you. You let them see you hustle without them knowing that you were even trying to get in front of them to let you see you hustle.
0:25:10
Nick Coleman
That’s the stealth factor. So that’s how I get in front of those casting directors and those coaches and all those people. You got to get in front of them without them even knowing that you’re seeking them out. Then they just kind of stumble across you like, Whoa, that dude’s hustling. I like to cut his jib, right? That’s what it is. That kind of goes back to SEO. If they stumble across me, they were looking for me. But now, it’s not that they stumbled across me, it’s that they found what they were looking for.
0:25:47
Nick Coleman
Even if they weren’t looking for me. Because I know what they do. You see what I’m saying? So that is what I do.
0:25:55
D
Well, before you go, there’s one question I wanted to ask. You have this song, obviously, for 30 years now, you’ve been performing it. How do you stay excited to continue to perform this song? It’s obvious from this conversation you are a very creative person. So it’s like, how do you keep that enthusiasm to be like, you know what? I’m going to go out here and I’m going to rock it. I’m going to give the fans what they’re looking for without feeling like, I got to do this song again.
0:26:23
Nick Coleman
This is why I like performing, because I change the show every show. Our show is like a club, so therefore it’s like a DJ set every show. So as you do that, you accumulate shows along the way, and then those shows just become a bunch of pieces that they become records, right? And maybe that week I’ll have that record together, and then we got 20 different shows, and I could be like, we do the ten minute show, we got 20 minutes show.
0:26:52
Nick Coleman
We got the 30 minutes show, we got the 40 minutes show. And then you just keep accumulating shows, depending on which region you’re in. Because if you’re in the south, you got to do it a certain way. If you’re in the West Coast, you could do it a certain way. There’s all kind of different ways. If you do it for a rural area, there’s a certain way, right? But it’s all about keeping the energy going. That’s how you keep energy flowing.
0:27:13
Nick Coleman
Because even if we stop rapping and the music is still playing, everybody’s still dancing. But if we stop the music, everybody’s energy stops. And if you take too long talking, then you lose that energy, and then you’re trying to gain it back, but it might not come back. But if you’re just flying through it with beats and energy and beats and energy, you’re not stuck on one thing too long. So that energy is always there.
0:27:36
Nick Coleman
And then by the time I get done and I do stop, we’re at whom. There it is. We’re home free. There’s no more pressure, right? Because it’s hard having a one hit when any other song that you do, everybody’s like, what the hell is that? So you have to mask it with beats and creativity. And I even went and took comedy classes just so I could have segues for songs that people don’t know. Now I’m telling jokes, but I’m not telling jokes. They’re segues and conversations and entertaining my audience to get ready for a song. They don’t know that’s a form of storytelling. So all our show is storytelling, but it doesn’t stop.
0:28:19
Nick Coleman
Most of the time, people just want won’t. Sometimes it’s like, well, all you got to do is ten minutes. Because they think, well, you only got one song, so all you need is ten minutes. I kind of like those better, because that’s like a mashup. You know how mashups make people feel, where it’s just switching and switching, but it’s the same and it’s just energy, and it’s like, oh, that’s a dope mix. That’s dope. Oh, my God, he mixed that together with that.
0:28:43
Nick Coleman
It’s like the ultimate mashup when we do a ten minute show, because I don’t condensed everything in ten minutes, and it works, and we don’t even stop, and it just goes in the womb. There it is. And then we stop, and then we go. We don’t never do this. But Steve Tasha. Did you know that? Geico and then we just do the commercial and it blow. And then at the end, I like, Wait for it. Wait for it. Sprinkle.
0:29:10
Nick Coleman
Tag Team has left the building. And then we’re out. Storytelling, right? You get everything in that they know about Tag Team. Plus you teach you’ve taught them some things. And then I can tell you, we did New Year’s Eve Vegas at 03:00 in the morning. I got a post. This only fans actress who has podcast, okay? And she was like, Tag Team literally stole the show.
0:29:37
D
Like that.
0:29:37
Nick Coleman
Yeah, like, literally stole the show. Because they don’t expect that from us because we only got one song. So they just expect us to come and fluff, you know what I’m saying? But it’s like, no. We are the tip of the sword. If we have to go first, we’re the tip of the sword, and we’re the party starters, and you got to come up after us. And I make sure that that fall off is felt. I make sure that that energy level you feel that drop off going to the next act. Not on purpose, but on me doing my due diligence to give the best show that we can give.
0:30:15
Nick Coleman
And at the end of that whole little concert series where it might be ten other acts, you remember Tag Team. And that is part of everything that I’ve talked about in this podcast. I apply every tool in my toolshit to everything that I do. I’m successful. I’m not where I want to be. I don’t have the things that I’ve always wanted. I’ve made mistakes, I made miscalculations. But I keep going. And I know that eventually, if I just keep working hard, I get there.
0:30:47
Nick Coleman
And if I don’t I gave everything I had.
0:30:51
DC Glenn
Man if you had told my twelve year old self back in 1993 that someday I’d be interviewing one of the guys from Tag Team on my podcast, I’d have said, what the hell is a podcast? And then once you explain that to me, I’d have been totally psyched. Now that it’s actually happened, I’m even more psyched because, as you’ve heard in these two episodes, DC is just a really cool, chill guy who has a tremendous mindset around business and life in general.
0:31:19
DC Glenn
There was so much wisdom in this interview. I hope you got something out of it, and I hope that you share it with someone else who could benefit from DC’s advice. If you want to stay on top of what tag team are up to, head to tagteambackagain.com. Or just search for Tag team. Like I said, DC is so good at search engine optimization that their site easily pops up at the top of the results. Nick and I had a ton of fun interviewing him. So big thanks to DC for giving us his time.
0:31:46
DC Glenn
And thanks to you, the Brand Outlaw listeners. Remember, head to thebrandoutlaw.com to download your free copy of the buyer Persona playbook. It’s a powerful tool for guiding you and your staff toward the most effective customer interactions. If you want to keep hearing from amazing guests like DC, just like subscribe share anything to help spread word. I’m Matt Reno from Superkick Branding, and we’ll talk again soon on the Brand Outlaw.